01 / Shape & Develop · John Lewis Partnership

Three schemes. Three consents.
c.1,000 homes.

Three distinct planning tests. One estate strategy, with a route to consent shaped for each site.

Bromley Living scheme visualisation with homes and a Waitrose entrance

The ambition

Unlock Living potential across a retail estate: repurpose unused property, develop alongside trading stores and make homes, retail and public space work together.

Katherine’s role

Katherine connected estate strategy, customer insight and retail operations with development viability. She assembled and led planning, design and engagement specialists, shaping a different route for each site while maintaining one Living proposition.

The results

3 for 3Schemes secured consent
c.1,000Homes across the three schemes

Three distinct planning tests

Reading scheme visualisation

Reading

A disused site repurposed. Unanimous approval and strong local support.

Bromley scheme visualisation

Bromley

Homes above a working Waitrose. JLP’s first Build to Rent consent for a landmark 24-storey scheme.

West Ealing scheme visualisation

West Ealing

The most contested scheme. Planning appeal won.

What it took

Leadership and team assembly. Commercial viability and planning. Homes and amenities designed around retail access, servicing and day-to-day operations. One estate strategy, adapted to three distinct places.

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